MUWA Niseko — Marketing Strategy
Rarlo partnered with MUWA Niseko to deliver a strategic marketing session focused on driving measurable growth across winter and green seasons. Through leadership workshops, we assessed the current marketing baseline and identified opportunities to elevate MUWA toward a more data-led, revenue-driven approach. The outcome was a clear 12-month strategic framework spanning brand storytelling, performance marketing, data and analytics, and an always-on content engine positioning MUWA for sustained growth in the Niseko market.